Voices from the new generation
Andrés Barragán
b. 5 august 1976.
Founder, Editores Puntoaparte
Bogotá, Colombia
Andrés Barragán, the founding director of Editores Puntoaparte refusesto believe that publishing is dead. The 33-year-old Bogotá native marry his passion for the arts with his skills in business model in helping companies like Coca-Cola and Merck to brand themselves through beautifully designed promotional books.
Today, Puntoaparte Publishers has produced more than 50 publications and has more than 100 employes. But, as Barragán says, the business also publishes more than just business literature—like Voices, a book of testimonies from Colombia's civil war.
b. 5 august 1976.
Founder, Editores Puntoaparte
Bogotá, Colombia
Andrés Barragán, the founding director of Editores Puntoaparte refusesto believe that publishing is dead. The 33-year-old Bogotá native marry his passion for the arts with his skills in business model in helping companies like Coca-Cola and Merck to brand themselves through beautifully designed promotional books.
Today, Puntoaparte Publishers has produced more than 50 publications and has more than 100 employes. But, as Barragán says, the business also publishes more than just business literature—like Voices, a book of testimonies from Colombia's civil war.
Barragán, who previously was lead singer of the politically charged rock band Ultrágeno defies the stereotype of a business entrepreneur.
In 2009, Barragán won the prestigious Ypung Publishing Entrepreneur award from the British Council and this year will represent his country at the London book fair, Barragán complains that Colombia's image to the outside world is limited to "Shakira, Gabriel García Márquez and the drug trade." "If we show how we take pictures, how we make books, our recipes," he says, "we might be able to re-brand the country."
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